HSA Consulting Services provides consulting services focused on HSA growth. We are passionate advocates for HSA growth, compliance and education.

Our services provide the HSA industry with deep knowledge, experience and expertise within:

  • “HSA Expert” Certification Training for front line staff
  • Provide custom Cadillac Tax analysis for employers and brokers to model potential impacts
  • Help companies engage employees in the HSA experience
  • Advise current HSA trustees, health plans and brokers to profitably grow their CDH businesses
  • Guide potential CDH market entrants.
  • Subscriptions to AskMrHSA.com for HSA Education
  • Provide regular HSA content for other vendors and web sites
  • HSA Legal and Compliance – reviews, opinions, training and certification.
  • HSA Product and Market Strategy – product ideation, market validation, marketing and sales strategy and overall business reviews and guidance.

Roy Ramthun

President, Founder

Roy Ramthun is a nationally-recognized expert on Health Savings Accounts and consumer- directed health care issues. He led the U.S. Treasury Department’s implementation of HSAs after they were enacted into law in 2003. President George W. Bush then tapped Mr. Ramthun to be his health care policy advisor at the White House, where he developed the President’s proposals to expand HSAs while overseeing the implementation of the Medicare prescription drug benefit (Part D). As President of HSA Consulting Services, LLC, he continues to be an advocate for consumerism in health care and is a frequent speaker at conferences and seminars around the country.

Mr. Ramthun has over thirty years of health care and public policy experience, both in government and in the private sector. He has served on the staff of the U.S. Senate Committee on Finance and the U.S. Health Care Financing Administration (now the Centers for Medicare & Medicaid Services). He also spent eight years with Humana, Inc.  Mr. Ramthun holds a Master of Science degree in Public Health from the University of North Carolina, and a Bachelor of Science degree from the University of Michigan.  Mr. Ramthun serves on the boards of several companies and foundations. He is the 2008 recipient of the “Pioneer in Public Policy” awarded by Consumers for Health Care Choices.

A native of Michigan, Mr. Ramthun and his family live in Silver Spring, MD (a suburb of Washington, DC). They have had an HSA since 2005.

Itamar Romanini

Principal

Itamar Romanini has over 20 years of vast industry experience starting in 2000 managing marketing and technology for HSA Bank and being instrumental in building the bank’s brand and infrastructure. He was later named Chief Technology Officer and spearheaded the Bank’s product development strategy and technology enhancements. In 2009, as the Senior Vice President and Director of Marketing, Sales and Business Development, Itamar helped set the stage for HSA Bank’s
national recognition as a leading HSA custodian, driving the addition of HRA and FSAs to the product mix, securing critical distribution channel partnerships, and positioning the company for substantial growth that transformed HSA Bank into the marketplace leader it is today. Itamar was HSA Bank’s Chief Strategy and Growth Officer during their largest growth years.

Itamar later joined an HSA startup, Bend Financial, as Chief Revenue Officer with responsibility over Marketing and Distribution (business development and sales), setting up sales and marketing teams and initiatives to get the organization recognized as a strong new high tech entrant in the HSA space, and building strong relationships with the health insurance community.

With over 20 years of experience in profitably driving strategic growth initiatives, successfully executing product development and technology enhancements, and driving organizational efficiencies and alignment, Itamar is a widely-recognized expert in the consumer-directed healthcare industry.

He received his undergraduate degree in Business Administration from CEUNSP University (Brazil), and his Masters in Business Administration from Lakeland University. He lives in Sheboygan, Wisconsin and has had an HSA since 2004.

Paul Verberne

Principal

Paul Verberne has been involved in the HSA industry since 2004, when he became counsel for HSA Bank (now a division of Webster Bank). He provided extensive legal and business expertise focused on the development and growth of Health Savings accounts while HSA Bank grew from $8 million in HSA deposits to over $800 million in 6 years, helping to define the regulatory and compliance parameters for the HSA product. Paul also contributed to the development of growth strategies and partnerships with health insurers, investment platforms and various banking and benefits administration partners to maintain HSA Bank’s leadership role in the industry.

In addition, he served as the bank’s liaison to the American Bankers Association HSA Council, where he helped draft and revise legislation favorable to HSA adoption and growth. Subsequently, Paul remained of counsel to the ABA HSA Council and worked with banking and technology companies to develop HSA product expertise and strategies. Paul also worked for Tango Health, which provides a patented HSA administration platform, by forging partnerships with leading HSA custodians and providing product expertise.

He received his undergraduate degree in Liberal Arts from the University of Texas at Austin and his Juris Doctorate from the University of Houston Law Center. He lives in Houston, Texas and has had an HSA since 2004.

Training and HSA Certification
HQY (Wageworks) hired HSA Consulting Services to train is service and support teams, proving the organization with up to date, uniform and accurate HSA training and certification.
HSA Compliance
Client ABC worked with us to ensure their unique product was compliant with HSA regulations.
Market Intel and Strategy Review
Client BCD engaged with our experts to understand the market, market dynamics, product and marketing strategies, and validate its go to market plans.
Ongoing HSA Legal and Compliance Organization
Client CDE is partnered so our team serves as their ongoing legal and compliance teams, providing them with ongoing support, reviews and opinions. We are their go to experts every day.